College sports
belongs to the fans.

I've been a Sooner fan since 1978. I lived in Lincoln Hall as a student at OU — a dorm sitting directly across the street from the south end zone, literally in the shadow of Memorial Stadium. The roar on game days didn't come from a broadcast. It came through the walls. I haven't missed much since.

I built XSEN for my family. Plain and simple. I'd been learning AI technology and saw an opportunity to build something around the teams we already loved — starting with a single Boomer Bot for OU fans. Once it worked, replicating it to other schools was obvious. The plan was straightforward: recurring income, AI-powered, built around college sports. A business for my family's future. Then I started reading about private equity firms circling college football. About PE-backed super leagues that would decide — from a boardroom — which 70 programs matter and which 60 don't. About NIL money flowing toward investors instead of athletes. It didn't sit right. Honestly, it pissed me off. What started as a family business has become something I didn't plan for — a mission. A grassroots effort to get the word out, to make sure fan voices are heard before the decisions get made without us.

At 62, semi-retired and apparently a glutton for punishment, I sat down and passed the Series 6, 63, and 65 federal licensing exams — first try, each one. The Series 6 qualifies you to sell investment products. The 63 to do it across state lines. The 65 to act as a registered investment adviser. I recently relinquished the licenses — the compliance obligations weren't what I wanted. I took the 65 because I wanted to talk honestly to people about money, not manage it for them — specifically the people the financial industry tends to ignore. I've always rooted for the underdog. I've swum upstream most of my life. I'm an outsider to most systems I've ever encountered, and I've never lost much sleep over it. That's exactly the right instinct for what XSEN has become. I understand what private equity does with assets it acquires. I understand the difference between a fiduciary obligation to investors and a genuine obligation to a community. What I see coming concerns me — and it should concern every fan.

That's when the financial licenses started making sense in a new way.

Wrestling. Swimming. Track. Division II programs. Small school communities whose teams disappeared from the national conversation. The sports private equity ignores — XSEN covers them when nobody else will. Win or lose, Power 4 or Division II, football or gymnastics, ranked or forgotten.

Three channels live today. 127 more coming. Every fan base deserves a home — not just the ones with billion-dollar TV deals.